A buyer persona refers to a semi fictional representation of your target audience, based on research and data collected from customers. Your buyer persona helps you to have a vivid picture of what your ideal customer looks like. And one can have more than one buyer persona for a business; It all depends on who…
Creativity is the use of imagination or original ideas to create. When we look at teams – at work, in church, in sports…everywhere – we see that we are gifted differently. Either because of our genes, temperament, upbringing or experiences, we tend to have a higher or lower degree of a set of skills and…
Growing up watching veteran broadcast Frank Olize of NTA on newline he would ask his usual question parents; “The time is 9 o clock, do you know where your children are?” With the lockdown and being a parent myself, I can imagine the impact of that question, for most of us, we now know where…
Beating COVID-19 Together We hope you and your family are safe and in the best of health during this unprecedented COVID-19 pandemic. We hope you are adhering to the preventive advice by WHO and NCDC, summarily: 1. Wash your hands frequently with soap and running water for at least 20 seconds 2. Practice social distancing…