A buyer persona refers to a semi fictional representation of your target audience, based on research and data collected from customers. Your buyer persona helps you to have a vivid picture of what your ideal customer looks like. And one can have more than one buyer persona for a business; It all depends on who your target audience is. A buyer persona is also known as customer persona or marketing persona.

Creating buyer persona(s) for your business is very important, as it helps you understand your customers well. And you are able to communicate with them in a way they can relate with. It also helps to
focus your marketing efforts to the right set of people, and make your messaging targeted to their needs.

A buyer Persona is also important to consider in the process of content creation, product packaging, sales, etc. This is no wonder, because, your target audience as a brand is very key to any decision you make. Hence, your persona determine some aspects of your brand public presentation.

Certain factors are key to creating a buyer persona for your business and they include:
1. Buyer’s demographic
2. Their Professional Information
3. Their Fears 
4. Their Goals and challenges

So, that’s all for this week. Next week, we would start with the process involved in creating a buyer persona for your business.

Till then, Ciao! 

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